Instagram Stories: Why It Matters — Angela Giles

Angela Giles
5 min readApr 11, 2022

What is Instagram Stories?

People who use Instagram to update friends and family can take advantage of privacy options and choose who they’d like to hide them from. However, companies curate their content thoroughly to share it with the entire world and spread more awareness about their offerings.

Do you know that brands’ get more views than those posted by individuals with regular profiles? If you’re a business owner just starting to grow her brand, make Instagram Stories a part of your social media strategy. This feature has more than 500 million active users a day! It’s not just all marketing. Crafting content for Instagram can be a fun, creative activity, too.

Use Instagram Stories to Reach More People and Get More Clients

Like other social media networks, Instagram helps brands and content creators to interact with their audiences through features that constantly foster creativity. Establish good relationships with your target market with the magic of good content creation.

Marketing with Instagram Stories: Content Ideas

1. Polls and Quizzes

2. Time-Limited Sales, Discounts and Giveaways

Can anyone say no to sales and discounts? These look even more exciting when announced on Instagram Stories. Since Stories last for only a day, it’s the perfect avenue to market limited-time deals. Clients will undoubtedly avail of your packages before time runs out!

Thinking of offering pre-sales, loyalty rewards, and limited-time offers but still finalizing the details? Use Instagram Stories to announce that new deals are coming in a few days. Build anticipation and keep them glued to your account for updates. Just make sure that it’s worth the wait.

3. A Day in a Life

A Day in a Life content doesn’t always have to be lengthy and elaborate. The goal is to demonstrate to your audiences that you’re also a human being who endures and braves the most stressful days. You may be a successful business owner, but just like everyone else, you get frustrated and…

Angela Giles

Social Media Influencer helps entrepreneurs generate qualified leads & grow their biz income. Check out her Free Vault of Resources