TikTok Live: Best Practices for Business Owners — Angela Giles

Angela Giles
7 min readMay 12, 2022

is the virtual space for people who love to showcase their dance, acting, and lip-sync skills. It brings incredible entertainment in just one click! But you know what, it’s not all challenges and comedy skits. TikTok is a brilliant storytelling and marketing platform for brands, marketers, and content creators who want to boost their visibility in the digital landscape.

Do you love sharing awesome videos on TikTok?! Going on TikTok Live is more exciting, helping you bond with your followers and potential clients in real-time. Have more fun and make more money, just for being YOU!

What is TikTok Live?

TikTok videos are only limited to 10 minutes, so by live Streaming, you can engage more with your audience. Viewers can use TikTok coins, an app paid for with real money, to purchase virtual gifts for their favorite live streamers. Once received, these gifts become Diamonds that creators can exchange for cash and withdraw.

The thing is, TikTok Live and TikTok Live Stream Program are not for everyone. You have to gain 1,000 followers first and be at least 16 years old and above to take advantage of this feature. Excited to go live on TikTok? Here are some of the best practices you should keep in mind to reach and captivate as many audiences as possible.

TikToK Live Best Practices

1. Know Your Goal

Why do you want to go on TikTok Live? Each TikTok video and live stream initiative should have a clear goal. Do you want to promote new products and services, drive traffic to a landing page or invite them to join your email list? The possibilities are endless. You need to ensure that all of your TikTok Lives really benefit your business.

We do these videos not just for fun but as a part of our business strategy. With a clear intention in mind, you can choose the best flow type for your broadcast. For example, if you want to increase sales of your newest online course, you may want to offer “buy now discounts,” giving discounts to people who’ll…

Angela Giles

Social Media Influencer helps entrepreneurs generate qualified leads & grow their biz income. Check out her Free Vault of Resources https://www.angelagiles.com