Understanding the Different Facets of Mindful Marketing

What is a conscious entrepreneur?

A conscious entrepreneur can easily spot an order taker. An order taker is a person who only focuses on fixing yesterday’s problems and the issues he or she would face from the inbox today.

How to achieve a sustainable competitive advantage and increase clarity of thought?

In order to achieve mindfulness in business, a person should learn how to prioritize things and find wisdom in the most challenging situations. Implementing mindful marketing means developing a focused mindset and genuine competitive advantage to savor the benefits of mindfulness in business.

1. Avoid multi-tasking

Remember to avoid and resist the dangerous and almost natural impulse to multitask. Studies have shown that some women’s IQ levels dropped by 5 points upon multitasking, while men’s dropped by 15 points.

2. Engage in relaxing activities

For an increase in clarity of thought, Lisa Nirell, the author of The Mindful Marketer: How to Stay Present and Profitable in a Data-Driven World, suggests engaging in a lot of relaxing activities like nature walks, Tai Chi and meditation.

3. Join or create a community composed of kindred spirits

Lisa Nirell recommends joining or creating a community composed of kindred spirits. This enables you to communicate face to face with different people, allowing you to share confidential and strategic information. It is through such live get-togethers that our compassion and empathy can be enhanced. Eventually, since you are exposed in a lot of positive circumstances, you will also be able to savor mindfulness in the corporate world.

1. Be clear in your goals

The mission and vision for your business should be clear even from the start. You have to make a stand on your company’s offerings and beliefs, and know how all of these can help make others’ lives better. Having an effective mindful marketing strategy means contributing to the welfare of your customers.

2. Come up with a success plan

It is important for you to be realistic in the amount of time you are willing to spend at work. Time blocking all your marketing activities will help you get things done. Be aware of where you spend most of your time in. This will help you avoid burnout, and you won’t easily feel exhausted or feel like your efforts are deliberately wasted. An entrepreneur who has excellent mindful selling skills never forgets to come up with innovative mindful marketing and success plans.

3. Be mindful of your downhill performances

When your job performances start going downhill, take a break. That will be the best time to go out for a walk, to eat something delicious, to meditate for a few minutes, or to get a relaxing massage. Take care of yourself to gain enough energy to work on mindful marketing approaches. Your mindfulness and business acumen can surely bring a vibrant and resilient message to other people. This is a secret of Influencer’s successes!

4. Look at things from the outside using the perspectives of the ideal clients

Hanging out in every social media platform should be part of every mindful marketing approach. It is also important for you to be consistent in your marketing efforts, so make sure you spend more than 10 percent of your time on popular social websites.

5. Take things slow once in a while

There is always the right time for you to take things slow. This means that you need to show up to your tribe and offer value without thinking more about money. Professionals often do business with people whom they know, like and trust. Maintaining good relationships is linked heavily with mindfulness and business. Bear in mind that loyalty and intention will certainly pay off since you will be on the top of their minds when they happen to need any of your products or services.

Mindful Marketing’s Helpful Distinct Concepts

Engage in mindful marketing to fully reap the priceless benefits of mindfulness in business.

  1. It is intentional and not habitual.
  2. Efficient mindful marketing solves not just the symptoms but also the problems.
  3. It involves not only the shareholders, but also the stakeholders who are affected.
  4. Mindfulness in businesses embraces all disagreements and varying perspectives.
  5. With mindful marketing, the individual and collective emotional intelligence are used instead of merely the rational mind.

Why should you engage in Mindful Marketing?

1. Mindful marketing can help serve your clients in a manner that can warrant a lasting impact on every person involved.

How to incorporate mindfulness in business marketing initiatives?

Simple practices can be done to incorporate mindfulness in business marketing initiatives, particularly in social media marketing.

  1. It is important for you to pause and ask yourself what you are about to post, publish or say in line with all the clients that you would like to attract.
  2. Avoid buzzwords. You have to put yourself in the shoes of your possible clients. You have to find out what factors would make them work with you instead of your competitors.
  3. Think about all the possible questions that they might ask you to answer before they even call your company.
  4. In mindful marketing, you need to let go of your ego. You can simply build up your messaging to match with the needs of your consumers.
  5. Be a good observer. When meeting new clients, it is important to ask what made them choose you over the others.

What is a conscious business?

A conscious business is a professional organization composed of people who are fully aware of their impact to the organization, the community and the environment. These are people who know their strengths and weaknesses very well. They engage in mindful marketing, and are ready to do business in a truly engaging manner.

Do you want to run your own conscious business?

A conscious business and a mindful company inspire their employees, investors and customers. They engage with them all on a much deeper level. These businesses often have enhanced efficiency because they have an empowered, loyal and persevering workforce.

  1. It should cause no harm to other people or the environment.
  2. It should be kind and fair in treating customers, clients, partners and associates.
  3. A conscious business treats everyone with respect.
  4. There is a vision and mission that gets beyond profits and material gains.
  5. It aims to give back to the community it belongs in.

Characteristics of a conscious entrepreneur

Do you have what it takes to be one?

1. Compelled to abide by its personal purpose

It is a big deal to determine our purpose in life and to live it well. All throughout our lives we have various experiences and we develop an in-depth intuition regarding where we are at our best. What you may actually do may not be the same as what you expected. Once you feel that what you are doing is an answer to a calling, then it means that you have consciously chosen your own path.

2. Understands and accepts personal responsibility

This simply means taking responsibility for all your choices, consequences and situations. It used to be a bitter medicine but it made way for the go-getter attitude today.

3. Commits to a healthy lifestyle

This entails getting to know ourselves well, our purpose, and our limits so that we can show up with full integrity and in a consistent manner. You have to trust that the world will strike a balance for you.

4. Honors his or her talents

This means that you are recognizing something that you are good at. You would always want to share it to the world. An example of this is to start a mindful company in an area where you are good at. This is another level of consciousness.

Be reminded of the following as you push through with your mindful marketing journey

Every person has his or her own unique journey. The following are some of the things that you need to be mindful of.

1. You need to create

Every person is born creative. All you have to do is to tap into that creative energy inside you for you to be aware of your own identity. Just make sure that you can spend 30 minutes every week doing something creative such as drawing, painting, sketching, playing music or any other activity. Simply do whatever it is you like to keep that creative juice flowing.

2. Breathe well

There is such a thing called conscious breathing. This is a great means to tune in towards your body, making yourself aware of your own emotional, spiritual, and mental state. When starting the day and before bedtime, take 5 to 10 long breaths. This helps you to feel grounded and centered.

3. Focus on the things that bring you joy

This is the fastest and easiest way to raise your level of consciousness. Gratitude is the best way to tap into that joyful feeling which in turn helps you to stay in tune at the present moment.

Engaging in mindful marketing will not only help you with authentic branding strategies–it will make you one of the most relaxed entrepreneurs around! Too busy or stressed out? Here are 9 other ways to reduce stress!

Always make a positive impact!

An entrepreneur of higher consciousness is always concerned about people and the planet in all areas of business. This means that your mindful marketing approach, your products and even you yourself touch people’s lives, change others’ behaviors and create movements. It enables people to become more aware of their responsibility to the entire world.

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Angela Giles

Angela Giles

Social Media Influencer helps entrepreneurs generate qualified leads & grow their biz income. Check out her Free Vault of Resources https://www.angelagiles.com